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Fruit Snacks Market Size to Worth 48.60 billion by 2035, Fueled by Health, Innovation, and AI-Driven Trends

According to Towards FnB, the global fruit snacks market size is evaluated at USD 23.91 billion in 2026 and is projected to expand to USD 48.60 billion by 2035, reflecting at a CAGR of 8.2% from 2026 to 2035. This growth trajectory highlights the category’s shift from a niche snack segment to a mainstream, high-growth market driven by changing consumer lifestyles and evolving dietary preferences.

Ottawa, Dec. 18, 2025 (GLOBE NEWSWIRE) -- The global fruit snacks market size stood at USD 22.10 billion in 2025 and is predicted to increase from USD 23.91 billion in 2026 to reach around USD 48.60 billion by 2035, according to a report published by Towards FnB, a sister firm of Precedence Research. The consistent year-on-year expansion reflects increasing penetration across multiple product formats, wider availability through modern retail and e-commerce channels, and strong adoption across both developed and emerging markets.

Market growth is primarily fueled by the rising global population of health-conscious consumers seeking snacks that align with clean-label, organic, and minimally processed food trends. In addition, growing awareness of calorie intake and sugar reduction has accelerated demand for lower-calorie fruit-based alternatives to traditional confectionery, positioning fruit snacks as a preferred option among both adults and children looking for convenient yet healthier snacking solutions.

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Key Highlights of the Fruit Snacks Market    

  • By region, North America dominated the fruit snacks market with the largest share of 42.8% in 2025, while the Asia Pacific is projected to grow at the fastest CAGR of 8.0% from 2026 to 2035.
  • By product type, the fruit gummies and chews segment held the largest share of 34.5% in 2025, whereas the frozen dried-fruits segment is expected to grow at a CAGR of 7.1% between 2026 and 2035.
  • By fruit type, the mixed fruits segment contributed the largest share of 32.5% in 2025, while the berries segment is anticipated to expand at a significant CAGR of 7.0% from 2026 to 2035.
  • By category, the conventional segment led the market in 2025 with a share of 68.7%, while the organic segment is forecasted to grow at a notable CAGR of 7.4% during the forecast period.
  • By distribution channel, supermarkets and hypermarkets accounted for the largest share of 38.9% in 2025, while the online retail segment is expected to grow at a CAGR of 7.3% from 2026 to 2035.

Fruit snacks are no longer perceived as indulgent treats but as functional, portion-controlled nutrition formats. Clean-label reformulation, freeze-drying technology, and AI-enabled manufacturing are redefining how fruit snacks are developed, scaled, and positioned globally,” said a Vidyesh Swar, Principal Consultant at Towards FnB.

A Rising Health-Conscious Population Is Fueling the Growth of the Fruit Snacks Industry

The fruit snacks market is expected to grow due to a shift in consumer demand towards healthier snacking options, higher demand for on-the-go snacking, and a greater preference for healthier alternatives to confectionery. The growing population of health-conscious consumers, leading to higher demand for palatable, nutritious, and fat-free snacks, also helps hike the demand for fruit snacks. Their availability in various forms, such as fresh, freeze-dried, low-sugar, organic, and low-calorie options, is another major factor for the market’s growth. The growth of online platforms allowing consumers to choose the right products also aids the market’s growth.

Role of Technology in the Growth of Fruit Snacks Market

Technological advancements in food processing and packaging help fuel the market's growth. It helps to enhance the shelf life and maintain the nutritional qualities of fruits, further fueling the market’s growth. Freeze-dried fruits are healthier, fat-free, lower in calories, organic, functional, and clean-label, further fueling the market's growth in the foreseeable future. AI and automation are helpful in manufacturing processes, and improved quality control also helps enhance market growth.

Impact of AI on the Fruit Snacks Market

Artificial intelligence (AI) is influencing the fruit snacks market by improving formulation accuracy, processing consistency, and alignment with clean-label and health-focused consumer expectations. In product development, AI systems analyze fruit composition data, sugar profiles, fiber content, and acid balance to help manufacturers design fruit snacks that deliver stable texture and flavor while limiting added sugars. These models evaluate how purees, concentrates, juices, and fruit powders behave during heating, drying, and gelling, which is critical for formats such as fruit gummies, leathers, bars, and baked fruit snacks. This reduces the number of formulation trial cycles and helps maintain nutrient retention, especially for vitamin C and polyphenols.

In manufacturing, AI-driven process control systems monitor parameters such as moisture loss, temperature gradients, and drying time during extrusion, dehydration, or baking. Machine learning models adjust equipment settings in real time to prevent stickiness, excessive hardness, or uneven texture. Computer vision systems inspect snack shape, color uniformity, and surface defects, helping producers maintain batch consistency and food safety standards at scale.

Quality management benefits from AI supported analytics that assess ingredient purity and detect deviations caused by seasonal variability in fruit raw materials. These tools help manufacturers standardize products across different harvests while maintaining clean-label claims.

New Trends of Fruit Snacks Market

  • Higher demand for transparency further fuels the demand for clean-label options, helping to fuel the growth of the market.
  • Higher demand for snacks with fortified options enriched with vitamins, minerals, and other essential nutrients also helps to fuel the market’s growth.
  • Higher demand for plant-based and vegan options also propels the growth of the fruit snacks market.

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Recent Developments in the Fruit Snacks Market

  • In June 2025, David Beckham launched BEEUP, a honey-based fruit snack alongside his sons. The main aim of the launch is to provide healthier snack options for kids and families.
  • In June 2025, The Smurfs and Vitamin Candy, a Ukrainian confectionery brand, partnered up to launch healthier snack options for children worldwide. The launch will involve sugar-free fruit pastilles in playful packaging with nutritious ingredients.

Fruit Snacks Market Dynamics

What Are the Growth Drivers of the Fruit Snacks Market?

Factors such as the higher demand for healthier, organic, functional, and chemical-free options are major drivers of market growth. Higher demand for lower-calorie and fat-free options also helps fuel the market's growth. Fruit chips, freeze-dried fruits, fruit chews and gummies, and other similar fruit-based snack options are healthier than unhealthy snack options, further fueling market growth. Hence, these factors collectively help fuel the market's growth. Functional options enriched with vitamins, minerals, and other essential nutrients also help fuel the market's growth.

Presence of Multiple Competitors Affects the Growth of the Market

The availability of various fruit snack options, such as nuts, seeds, protein, yogurt, protein bars, and similar options, may hinder market growth. Such options are highly palatable and fancy, making them eye-catching for Gen Z and affecting market growth. Hence, these factors collectively hamper the market's growth over the forecast period.   

Rise in Low Sugar Options Is Helpful for the Growth of the Market

The growing population of health-conscious consumers, driving higher demand for healthier options, is a major factor in the market's growth. Hence, higher demand for fat-free, lower-calorie, and sugar-free options is rising as well. Hence, introducing options with low sugar or zero sugar can help drive product demand, further fueling the market's growth. Health-conscious consumers are always on the lookout for healthier, organic, and guilt-free options. Hence, sugar-free options positively aid the growth of the market.

Product Survey of the Fruit Snacks Market

Product Category Description or Function Common Forms or Variants Key Applications or Consumer Segments Representative Brands or Producers
Gummy Fruit Snacks Chewy, gelatin or pectin-based snacks flavored with fruit concentrates or juices. Mixed fruit gummies, shaped gummies, filled gummies Kids' snacks, lunchboxes, mass retail Welch’s Fruit Snacks, Mott’s Fruit Snacks
Fruit Leathers and Fruit Rolls Dehydrated fruit purée sheets offering concentrated fruit flavor. Strawberry rolls, mango leather, mixed berry sheets Kids' snacks, natural food buyers Stretch Island Fruit, Bear Fruit Rolls
Dried Fruit Snacks Whole or sliced fruits dehydrated for shelf stability. Raisins, dried mango, dried apple, dried banana chips Everyday snacking, baking inclusions Sun-Maid, Del Monte, Dole
Freeze-Dried Fruit Snacks Fruits freeze-dried to retain shape, nutrients, and crunch. Freeze-dried strawberries, apples, mixed fruit packs Premium snacks, health-focused consumers Crispy Green, Trader Joe’s
Fruit Bars and Fruit Strips Compact bars made from fruit purées, juices, or fruit blends. Apple mango bars, berry bars On-the-go snacks, kids, and teens That’s it., MadeGood Fruit Bars
Organic Fruit Snacks Fruit snacks are produced with certified organic fruit ingredients. Organic gummies, organic fruit rolls Organic and clean label buyers Annie’s Organic Fruit Snacks, YumEarth
No Added Sugar Fruit Snacks Snacks relying solely on fruit sugars without added sweeteners. 100% fruit bars, juice-sweetened gummies Health-conscious parents, clean-eating consumers That’s it., Plum Organics
Functional Fruit Snacks Fruit snacks fortified with vitamins, minerals, or functional ingredients. Vitamin C gummies, fiber-enriched fruit chews Immunity and wellness snacks Welch’s Immunity Fruit Snacks, private label
Fruit and Vegetable Blend Snacks Snacks combining fruits with vegetables for nutrition balance. Apple carrot gummies, beet berry snacks Parents seeking healthier kids' snacks GoGo squeeZ Veggiez
Plant Based and Vegan Fruit Snacks Fruit snacks made without gelatin or animal-derived ingredients. Pectin-based gummies, agar-based chews Vegan and vegetarian consumers YumEarth, SmartSweets
Low Sugar and Reduced Sugar Fruit Snacks Reformulated snacks with reduced sugar content. Stevia-sweetened gummies, low-sugar chews Weight management, diabetic friendly buyers SmartSweets
Fruit Snacks for Toddlers and Babies Age-appropriate snacks with softer textures and simple ingredients. Meltable fruit snacks, soft fruit chews Infant and toddler nutrition Gerber Organic Snacks, Happy Baby
Fruit Snack Multipacks and Portion Packs Individually wrapped fruit snacks for convenience and portion control. Single-serve packs, school multipacks School lunches, travel snacks Mott’s, Welch’s
Premium and Gourmet Fruit Snacks High-quality fruit snacks using exotic fruits or artisanal processing. Passionfruit gummies, dragon fruit chews Premium retail, adult snackers Boutique fruit snack brands
Fruit Snacks with Added Fiber Snacks enhanced with inulin or soluble fibers. Fiber-enriched fruit gummies Digestive health consumers Functional snack brands
Regional and Ethnic Fruit Snacks Snacks featuring region-specific fruits and flavors. Tamarind snacks, guava chews, lychee gummies Ethnic markets, global flavors Regional snack manufacturers


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Fruit Snacks Market Regional Analysis

North America Dominated the Fruit Snacks Market in 2025

North America led the fruit snacks market in 2025, driven by higher demand for chemical-free, fat-free, and lower-calorie options, which helped market growth. Higher demand for vegan options, driven by the growing population of vegans, vegetarians, and flexitarians, also leads to higher demand for fruit snacks, which are beneficial for the market’s growth. The US has a major contribution to market growth due to higher demand for organic, clean-label, and functional snack options, further fueling growth.

Asia Pacific Is Observed to Be the Fastest-Growing Region in the Foreseeable Period

Asia Pacific is expected to be the fastest-growing region over the forecast period due to rising disposable income and higher demand for healthier snack options. The growing population of health-conscious consumers, leading to higher demand for healthier, organic, functional, and clean-label options, is another major factor driving the market's growth in the foreseeable period. Countries such as India, China, Japan, and South Korea have made a major contribution to the region's market growth due to higher demand for organic and clean-label fragrances, which are driving growth.

Europe Is Observed to Have a Notable Growth in the Foreseen Period

Europe is expected to see notable growth over the forecast period due to higher demand for organic, clean-label, and healthier options, thereby fueling market growth. The market also sees growth driven by higher demand for sugar-free and lower-calorie options, further fueling its expansion. Germany has made a major contribution to market growth due to the region's growing population of health-conscious consumers, leading to higher demand for healthier, palatable snacks.

Trade Analysis for the Fruit Snacks Market

What Is Actually Traded (Product Forms and HS Proxies)

  • Finished fruit snacks, such as gummies, chews, and bars, are commonly classified under HS 2106 as food preparations not elsewhere specified.
  • Fruit leather, purée-based snacks, and compressed fruit bites are typically also recorded under HS 2106 depending on composition.
  • Bulk fruit snack sheets, slabs, or pre-cut inclusions supplied to brand owners for secondary packing, generally cleared under HS 2106.
  • Fruit purées, concentrates, and pastes used as inputs for fruit snacks are classified under HS 2007 and HS 2008 depending on processing and sugar content.

Top Exporters (Supply Hubs)

  • United States: Major exporter of branded and private-label fruit snacks supported by large-scale snack manufacturing, advanced packaging, and strong retail brand ecosystems.
  • Germany: Exporter of fruit snack products and fruit-based confectionery across Europe, driven by food-processing clusters and intra-EU trade.
  • China: Exporter of fruit gummies and fruit chews, particularly private-label and OEM products for global retailers.
  • Turkey and Poland: Exporters of fruit-based snack products and fruit ingredient preparations supported by strong fruit-processing sectors.

Top Importers (Demand Centres)

  • United States: Large importer of fruit snacks and fruit-based snack components due to high per-capita snack consumption and private-label sourcing.
  • European Union: Significant intra-EU and extra-EU imports for retail snack categories, especially in Germany, France, and the United Kingdom.
  • Japan: Importer of premium fruit snacks with strong demand for portion-controlled and clean-label products.
  • Middle East: Growing import demand for packaged fruit snacks driven by young populations and modern retail expansion.

Typical Trade Flows and Logistics Patterns

  • Finished fruit snacks move primarily from North America, Europe, and China to consumer markets via containerised sea freight.
  • Bulk fruit purées and concentrates are shipped from fruit-producing regions to snack-manufacturing hubs, where final products are formed, dried, and packaged.
  • Repacking and private-label hubs in Europe and the Middle East import bulk finished snacks or semi-finished sheets for branding and distribution.
  • Shelf-stable products reduce cold-chain dependence, but moisture and heat protection are critical to texture and shelf-life integrity.

Trade Drivers and Structural Factors

  • Convenience snacking demand: Growth in on-the-go eating supports the growth of portioned fruit snack formats.
  • Reformulation pressure: Sugar reduction and natural-ingredient positioning influence sourcing of fruit concentrates and binders.
  • Private-label expansion: Retailers increasingly source fruit snacks cross-border under private-label arrangements.
  • Fruit supply variability: Seasonal and climate-related changes in fruit harvests affect input pricing and formulation stability.
  • Packaging capability: Barrier packaging and portion-control formats influence export competitiveness.

Regulatory, Quality and Market-Access Considerations

  • Fruit snacks must comply with food-safety rules covering additives, colourants, contaminants, and microbiological limits.
  • Ingredient and nutrition labelling regulations affect sugar claims, fruit-content declarations, and allergen statements.
  • Some markets apply specific rules to the use of the term "fruit" when products contain concentrates or added sugars.
  • Documentation typically includes certificates of analysis, ingredient specifications, and shelf-life validation.

Government Initiatives and Public-Policy Influences

  • Agricultural and horticulture support programs influence fruit availability and processing capacity in exporting countries.
  • Food-labelling reforms in the EU, the United States, and Asia affect product formulation and market access.
  • Trade facilitation and tariff preferences for processed foods influence the competitiveness of fruit snack exports.

Fruit Snacks Market Report Scope

Report Attribute Key Statistics
Base Year 2025
Forecast Period 2025 to 2034
Growth Rate from 2026 to 2035 CAGR of 8.2%
Market Size in 2026 USD 23.91 Billion
Market Size in 2027 USD 25.87 Billion
Market Size by 2035 USD 48.60 Billion
Dominated Region North America
Fastest Growing Region Asia Pacific
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa


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Fruit Snacks Market Segmental Analysis

Product Type Analysis

The fruit gummies and chews segment led the fruit snacks market in 2025, due to its multiple health benefits. Fruit gummies are natural, chemical-free, and preservative-free, and hence make an ideal snack option compared to fried, oily, and spicy foods that damage gut health. Fruit gummies and chews are an ideal option for healthier snacking, highly preferred by kids, and also highly sought by health-conscious consumers to maintain their nutritional profile. Functional options fortified with vitamins, minerals, and other essential nutrients also help to fuel the market’s growth.

The freeze-dried fruits segment is expected to grow over the forecast period due to higher demand for healthier snacking options among consumers of all age groups and those with a hectic lifestyle. Such consumers are always in search of healthier, more convenient, and organic options, further fueling market growth. Freeze-dried fruit options contain natural sweeteners without added sugars or chemicals, further fueling market growth in the foreseeable future.

Fruit Type Analysis

The mixed fruits segment dominated the fruit snacks market in 2025, as a plate of mixed fruits is highly palatable and a preferable option compared to a single fruit. The option is lower in calories and is an ideal alternative to oily, fried, and unhealthy snack options. The platter also consists of various textures, flavors, and essential nutrients, further fueling the market’s growth. Hence, the segment makes a major contribution to market growth.

The berries segment is expected to grow over the forecast period due to higher demand for berries and dried berries among consumers of all age groups. Their unique flavor profile of sweetness with a hint of tart makes them highly palatable, further fueling the growth of the market. Berries in various forms are highly favorable in the food and beverages industry, the baking industry, and the cereals manufacturing industry. Hence, the segment will make a major contribution to the growth of the fruit snacks market in the foreseeable future.

Category Analysis

The conventional segment led the fruit snacks market in 2025, as it benefits from factors such as cost-effectiveness and higher manufacturing availability at higher volumes. The segment involves the use of chemicals, preservatives, and other similar factors in the manufacturing of conventional fruit snacks, as it is an affordable option that is highly essential for producing snacks in large volumes. Hence, the segment makes a major contribution to market growth.

The organic segment is expected to grow over the forecast period as the growing population of health-conscious consumers demands healthier alternatives, fueling market growth. The market also sees growth driven by higher demand for healthier, palatable options that maintain the nutritional profile. Hence, snack options such as fruit chips and other similar lower-calorie, fat-free options have higher demand, which is helpful for the market's growth in the foreseeable period. Organic options are free from artificial preservatives, additives, and pesticides, making them an ideal choice for a healthier snack for consumers of all age groups. Hence, the segment will make a major contribution to market growth in the foreseeable period.

Distribution Channel Analysis

The supermarkets/hypermarkets segment dominated the fruit snacks market in 2025, as such stores are easy to locate near residential areas. Such stores offer a variety of products across different categories, which is helpful for market growth. Hence, consumers can shop for a variety of options and also explore new ones, further fueling market growth. Such stores also offer a variety of discounts and subscriptions to their loyal customers, making their shopping experience more economical. Hence, the segment makes a major contribution to market growth.

The online retail segment is expected to grow in the foreseeable future due to the convenience it offers consumers with hectic schedules. Online platforms offer a variety of newly launched, innovative, and interesting products, further fueling market growth. Hence, consumers can select an ideal option after reading reviews and product data, further fueling market growth in the foreseeable future.

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Additional Topics Worth Exploring:

  • Dietary Supplements Market: The dietary supplements market size is projected to reach USD 464.58 billion by 2034, growing from USD 192.68 billion in 2025, at a CAGR of 9.2% from 2025 to 2034.
  • Frozen Food Market: The global frozen food market size is expected to grow from USD 214.32 billion in 2025 to reach around USD 347.01 billion by 2034, at a CAGR of 5.5% over the forecast period from 2025 to 2034.
  • Vegan Food Market: The global vegan food market size is evaluated at USD 22.38 billion in 2025 and is expected to reach USD 55.88 billion by 2034, with a CAGR of 10.7% during the forecast period from 2025 to 2034.
  • Sugar-Free Food Market: The global sugar-free food market size is expected to grow from USD 48.14 billion in 2025 to USD 83.2 billion by 2034, growing at a CAGR of 6.27% during the forecast period from 2025 to 2034.
  • Food Additives Market: The global food additives market size is rising from USD 128.14 billion in 2025 to USD 214.66 billion by 2034. This projected expansion reflects a CAGR of 5.9% throughout the forecast period from 2025 to 2034.
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Top Companies in the Fruit Snacks Market

  • Ferrero Group: Ferrero Group is a global confectionery leader with a growing presence in better-for-you and fruit-based snack categories, supported by premium product positioning and strong brand equity. Its innovation capabilities and extensive global distribution network enable expansion into premium and functional fruit snack segments, intensifying competition in value-added formats.
  • Nestlé: Nestlé operates one of the world’s most diversified food portfolios, including fruit-based snacks aligned with health, wellness, and nutrition-focused consumption trends. The company’s scale, strong R&D infrastructure, and reformulation expertise support the development of low-sugar and functional fruit snacks, accelerating mainstream adoption and category modernization.
  • Haribo: Haribo is a leading global player in fruit gummies and chews, recognized for strong brand recognition and broad consumer reach across age groups. Its transition toward reduced-sugar formulations and natural ingredients is reshaping consumer expectations and driving innovation within the fruit gummy sub-segment.
  • Archer Daniels Midland (ADM): ADM is a major agricultural processor and ingredient supplier supporting the fruit snacks market through fruit concentrates, purées, fibers, and natural sweeteners. Its ingredient innovation and vertically integrated supply chain enable manufacturers to achieve clean-label reformulation and sugar-reduction objectives, strengthening upstream influence on market development.
  • SunOpta: SunOpta specializes in plant-based and organic food ingredients and products, with a strong focus on fruit-based snacks and private-label manufacturing. Its emphasis on organic sourcing and retailer partnerships positions it as a key enabler of clean-label and premium fruit snack growth across modern retail channels.
  • Bare Snacks: Bare Snacks is a prominent brand in baked and minimally processed fruit and vegetable snacks, emphasizing simple ingredients and label transparency. Its clean-label positioning and texture-driven innovation appeal to health-conscious consumers, reinforcing the shift toward minimally processed snack alternatives.
  • Mount Franklin Foods: Mount Franklin Foods operates a diverse snack portfolio that includes fruit snacks and private-label offerings for mass retail channels. The company’s scale in private-label production supports wider category penetration and price accessibility, contributing to volume-driven growth in conventional fruit snack segments.
  • Brookside Foods: Brookside Foods combines fruit flavors with premium confectionery formats, offering fruit-forward snack products positioned primarily toward adult consumers. This hybrid positioning supports expansion of the premium and indulgent fruit snack segment, broadening category appeal beyond traditional formats.
  • Paradise Fruits: Paradise Fruits is a specialized supplier of high-quality fruit ingredients and inclusions for snack, bakery, and confectionery applications. Its expertise in fruit processing and customized ingredient solutions supports product differentiation and innovation for premium and functional fruit snack manufacturers.
  • Mondelez International: Mondelez International is a global snacking company with increasing investments in fruit-based, portion-controlled, and better-for-you snack formats. Its portfolio diversification and extensive global reach accelerate the mainstreaming of fruit snacks while driving competitive pressure through scale and brand leverage.
  • Chaucer Foods: Chaucer Foods specializes in freeze-dried fruit snacks and fruit inclusions supplied to branded and private-label customers worldwide. Its focus on freeze-drying technology and premium fruit formats supports the rapid growth of nutrient-dense, shelf-stable fruit snacks in health-focused markets.

Segment Covered in the Report

By Product Type 

  • Fruit Rolls 
  • Fruit Gummies & Chews 
  • Fruit Bars 
  • Freeze-Dried Fruits 
  • Candied Fruits 
  • Others 

By Fruit Type 

  • Apple 
  • Mango 
  • Berries 
  • Citrus 
  • Tropical Fruits 
  • Mixed Fruits

By Category 

  • Conventional 
  • Organic 

By Distribution Channel 

  • Supermarkets & Hypermarkets 
  • Convenience Stores 
  • Specialty Stores 
  • Online Retail 
  • Others 

By Region

North America

  • U.S.
  • Canada

Asia Pacific

  • China
  • Japan
  • India
  • South Korea
  • Thailand

Europe

  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway

Latin America

  • Brazil
  • Mexico
  • Argentina

Middle East and Africa (MEA)

  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait

Thank you for exploring our insights. For more targeted information, customized chapter-wise sections and region-specific editions such as North America, Europe, or Asia Pacific—are also available upon request.

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